Amazing New Multi-Perspective Video Lets Viewers Experience a Hot Lap in the New Ford Mustang at Silverstone Race Track
- A new interactive video enables viewers to experience the all‑new 5.0‑litre V8 Mustang fastback from multiple perspectives as it speeds around the legendary Silverstone race track in the U.K.
- The immersive film allows the viewer to rotate the firstperson vantage point from inside the Mustang using the mouse or curser. Viewers also can seamlessly switch to the helicopter view high above the track or the front bumper camera
- The video filmed at Silverstone with professional driver Paul Swift includes interactive gauges and displays that show the Mustang’s position on the track, speed and RPM
- All-new Ford Mustang is now on sale across Europe for the first time in 50 years, available as a fastback or a convertible
‘Virtual’ Hot Lab in the alle new Ford Mustang
A new interactive video
Enables viewers to experience the all‑new Ford Mustang from multiple perspectives as it speeds around the legendary Silverstone race track in the U.K. The video shot at Silverstone with a Mustang fastback powered by a 5.0-litre V8 engine allows the viewer to rotate the vantage point from inside the Mustang using the mouse or curser. Just like in a video game, users also can seamlessly switch to helicopter and front bumper views, see the Mustang’s position on an active map, and check the speedometer and rev counter.
*360° functionality is not supported by all Internet browsers and operating systems, and performance is dependent on a strong Internet connection. If your computer or mobile device does notsupport the video, watch it on YouTube
“This video is a lot of fun, it makes you feel like you’re behind the wheel of a Mustang,” said Tom Barnes, Mustang vehicle engineering manager, Barnes has spent countless hours on the track developing the new Mustang. “You have complete control of your view as if you’re actually driving on the track.” Footage for the 80-second film was captured in a single day using six GoPro cameras inside the car, as well as drone and front bumper cameras. This was then meticulously edited to ensure a seamless panorama.
‘Virtual’ Hot Lab in the alle new Ford Mustang
Professional driver Paul Swift drove the Mustang on the 2.6-kilometre (1.6-mile) lap of the National Circuit at Silverstone, home to the F1 British Grand Prix. “I have never seen a 360° film of this quality before – it really is like being in the car,” Swift said. “I’d love to tell you how it’s done but I’m sworn to secrecy!”
For the online version of the Mustang film, viewers start the action by clicking on the car’s iconic pony symbol, and start button. The camera is adjusted using the arrow keys, track pad, or mouse. Clicking on a helicopter icon displays the aerial view, clicking the Mustang’s fascia displays the view from the grille.
In the U.S., Mustang had its best first half sales start since 2007. U.S. Mustang sales are up 54 percent through June of this year and it represents almost 60 percent of the sports car segment growth. The demand for the all-new Mustang continues making it the best–selling sports car in America.
Source | Ford Germany
‘Virtual’ Hot Lab in the alle new Ford Mustang
